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About

My name is Lindsey Alm

I am a creative marketing specialist and strategist dedicated to elevating the presence of high-end lifestyle brands. I am passionate about developing integrated strategies that showcase a brand’s mission and voice while driving priorities and results. My journey in the world of luxury marketing flourished as the head of PR and marketing for The Miami Beach EDITION. Overseeing Marketing for the hotel as well as its membership club,  nightlife venue Basement, Spa, and two exclusive outlets, Matador Room & MARKET by renowned chef Jean-Georges Vongerichten. 

During my five-year tenure at The Miami Beach EDITION, I led a team of dedicated marketing professionals and creatives, overseeing a multitude of projects including day-to-day partnerships, hotel activations, creative digital marketing strategy, and compelling storytelling.  My goal centered around creating a 360 approach to the brand image and guest experience. 

 

This strategic approach bled into social media, content creation, creative direction, and innovative brand partnerships I lead with companies such as Alo Yoga, Moncler, Forma Pilates, Monrowe, Tea Forte, and Frankie Swim, KIN & more yielded outstanding results in raising awareness for the property. I also played a pivotal role in orchestrating activations for high-profile events such as Art Basel, Miami Music Week, Miami Swim Week, Earth Day, and Women's Day.

In the early stages of my career, I honed my design skills at a creative firm, deepening my passion for design while refining my content creation, styling, and graphic design abilities. In my early twenties, I collaborated with other luxury brands such as The Breakers Hotel, Anthropologie, and Tory Burch.

 

My enthusiasm for travel, wellness, and fashion, combined with my design expertise, keen eye, and innate business acumen, enable me to effectively convey a brand's narrative and elevate its status in the luxury lifestyle market. I hold a Bachelor of Science degree in Business Leadership with a minor in Graphic Design from Southeastern University. In my downtime, I cherish moments spent with my three-pound pup, Evie, and venturing to new places for inspiration, photography and relishing  the sun on a perfect beach day.

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